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Adra

Salesforce and humanitarian work

What is ADRA?

ADRA is an international humanitarian organization providing help to people in need. ADRA Česká republika is part of the international network of ADRA organizations operating in more than 130 countries. We have been working in the Czech Republic since 1992.

The benefits of Salesforce in operation

Implementing Salesforce in our organization has greatly improved the ability to communicate with donors and directly assess campaigns as they run, enabling us to be more effective in getting new donations. Previously it was difficult to obtain payment information. Processing from the bank to the accounting department usually took three weeks. So replies to donors’ questions about their payments took a long time, which does not encourage trust. With Salesforce, our fundraising department is much faster, more independent and we always have access to payment data.